YuCell Fibre Blend

• Cellulose Aids digestion by assisting in the smooth passage of hairballs through the digestive tract.
• Yucca Extract Helps minimise stool and litter box odours.
• Beet Pulp A balanced fibre source that supports satiety, helping pets feel full for longer.

Supporting a Healthy Weight

Optimised protein and fat levels help adult cats maintain a healthy weight while promoting overall well-being.

Natural Nutrition for Well-Being

Formulated with NinjinFibre, an Australian-grown carrot fibre that acts as a prebiotic to support digestive health by encouraging the growth of beneficial gut bacteria. Naturally rich in flavonoids and polyphenols, it may also aid digestion and support immune function.

Complete Nutritional Support

A carefully curated blend of 19 essential vitamins and minerals, enhanced with prebiotic fibre and nutrient-packed superfoods for optimal feline health.

Advanced Kibble with Freeze-Dried Raw

Their innovative kibble combines raw Australian meat with functional ingredients, complemented by premium freeze-dried raw lamb pieces. The freeze-drying process preserves vital nutrients, ensuring superior digestibility and an irresistible flavour.

High-Quality Meat Sourcing

They source only premium meats from human-grade processing facilities, delivering them fresh to IVORY COAT kitchens. This commitment to quality ensures cats receive the best possible nutrition with every meal.